Circles are used to represent everything in life not only regarding the constant reproduction of living things but also the idea of colors, like when looking at a color wheel. In The Color Purple Shug and Celie have a conversation about God and Shug says “I think it pisses God off when you walk by the color purple in a field and don’t notice it.” Shug is saying that God wants you to notice all things on earth and the colors that encompass it are a big part of that. The circle is emblematic of the color wheel and multiplicity since the colors that are produced from it are expansive. The RYB color wheel talked about by Macnab encompasses primary, secondary, and tertiary colors. The three primary colors are red, yellow and blue. If you had any two of these three colors together you get a secondary color. There are three secondary colors: green, orange, and purple. From the combination of primary and secondary colors come six tertiary colors. Each tertiary contains one primary color plus one secondary. Adding black creates a shade and adding white affects the color as well, causing what is called a tint to occur. Neutrals are created by combining colors opposite each other on the color wheel or by adding black and white. The combination of different colors makes the number of possibilities vast.
The logo I chose was for a business called Color Wheel Gallery. The owner wanted it to look funky but also incorporate the idea of a color wheel in the design. This is what the web designer came up with. I think it is an interesting and accurate interpretation of the wheel and shows the fun side of the gallery. I also feel like the bright colors will draw in customers.
